Negative keywords can help advertisers better target their ads by:

Negative keywords can help advertisers better target their ads by:
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Negative keywords can help advertisers better target their ads by:

A) reducing their campaign’s daily budget recommendations
B) raising the average position of their ads
C) increasing the number of relevant Display Network placements
D) reducing the number of irrelevant clicks

The Correct Answer is:
D) reducing the number of irrelevant clicks

Negative keywords can help advertisers better target their ads by


What are the Negative Keywords?


Negative keywords are just simply keywords that you add to your account so that you restrict where your ad is shown. And the easiest way to demonstrate this is with a little bit of an illustration here.

So, for this example, we’re going to be specifically talking about the match types that Google AdWords uses.


1. Broad Match Negative Keyword:


There are two types of Broad Match Negative Keyword:

(i) Simple Broad Match Negative Keyword:


So, in my Google AdWords account if I had put the keyword low carb diet plan, then my ad would be triggered four terms like carb-free foods, low carb diets, and so on.


(ii) Modified Broad Match Negative Keyword:


In this case, I’ve got the word diet and I’ve got the plus sign directly next to the word plan and this would cause my ad to trigger for terms like a low-fat plan, plan for low carb so that is modified broad match.


2. Phrase Match Negative Keyword:


In this, we’ll put our keyword in quotes so ‘diet plan’ is in quotes and this would trigger my ad for best diet plan, diet plan help, and so on.


3. Exact Match Negative Keyword:


In this, where you actually put the keyword in brackets so, (diet plan) and brackets would only trigger the ad if the exact keyword diet plan was typed in.


Now, you know the answer to the question “Negative keywords can help advertisers better target their ads by:”. And last, on top of that, we have Negative Keywords and there are three types of Negative Keywords there’s a Broad Match Negative Keyword, Phrase Match Negative Keyword, and an Exact Match Negative Keyword.


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About Kartik Sharma

My name is Kartik Sharma. I'm a student and I do blogging part-time. I wanna do something unique as I didn't want to do a 9-5 job like everybody else. I want to become an Entrepreneur and my focus goal is to be financially free.

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