Today, I’m introducing a brand new tool called Ahrefs Webmaster Tools. It’s a completely free SEO tool that allows you to get deep and actionable insights on any website you own. So if you own a website and want to improve your SEO without dropping a dime, read the full article.
Ahrefs Webmaster Tools:
For many years, Google has provided data on websites you own through Google Search Console. And while it’s a great tool to get insights on things like impressions and clicks to your site, it leaves a lot to be desired. It checks for a handful of SEO issues, but not many.
Plus, there’s limited advice on how to fix those issues. You can see some backlinks and keywords, but not all of them. And without having all your data at your disposal, it’s tough to make sound data-driven decisions to improve your SEO. So Ahrefs created Ahrefs Webmaster Tools to fill that gap.
Ahrefs Webmaster Tools will give you a holistic view of how your website is performing in search. And more than just knowing how you’re doing, they provide actionable insights, tips, and strategies right within their toolset so you can actually get tangible results. So let me take you on a tour of what you’ll get and I’ll share some use cases you can use immediately to analyze and optimize your site for search.
Signup for Ahrefs Webmaster Tools:
So first, go to “https://ahrefs.com/webmaster-tools” and sign up for a free Ahrefs Webmaster Tools account. After you’ve signed up, you’ll need to verify your website. So do that by logging in with Google Search Console since it’s the fastest method.
Verify your Website:
Next, you’ll need to choose the websites you want to verify with Ahrefs Webmaster Tools. And it’s important to note that the tool will only work for websites that are verified. As for the settings, choose to run the first audit now, schedule weekly audits, and also choose to crawl external links. Then, import the site, and your audit should begin.
Now, there are two parts to Ahrefs Webmaster Tools.
Website Audit Tool called Site Audit. Site Audit allows you to scan for over 100 issues that could potentially be hurting your website’s performance in search. So my audit for Ahrefs is already done, so you can see my Overview report.
Here you can see the website’s Health Score, a breakdown of the top issues found on the site, and the number of URLs that have the issue. They also provide details on what the issues are, and how to fix
How to use it?
Here you can see on the sidebar if you want to see any reports just click on that report. You can see All issues, To-do, Crawl Log, Bulk export. In Tools, you can see Page Explorer, Link Explorer, Link Opportunities, Structure Explorer. In Reports, you can see Internal Links, Indexability, Links, Redirects, On-Page, Social Tags, Performance, and many more you can see on the sidebar when you audit your website in Ahrefs Webmaster Tools.
Now, if your site has a ton of issues, then you might want to work on the issues by category. That’s why they’ve created some convenient reports you can access here in the sidebar.
For example, if you want to see some of the issues, click that in the sidebar “all issues” and you now have a nice summarized report on things like incoming internal links, redirect chain, title tags, meta descriptions, and some more issues. Then, click on any one issue and try to fix it.
Now, one of the great things about auditing your website with Ahrefs Webmaster Tools is that you can actually monitor changes that are happening to your site on a regular basis. You can see all the issues and improvements on the Website.
Site Explorer Tool:
The second part of Ahrefs Webmaster Tool is the Site Explorer tool. It gives you a look into Domain Authority, Page Authority, Backlinks, Organic Keywords and Search Traffic Data. Since Ahrefs crawls the web in a similar way as Google, they’re able to collect a ton of raw data and present it in an easy-to-digest way.
In short, this tool lets you see important information like the pages that links to you, the pages they’re linking to, and SEO metrics which can help you understand the influence they might have on your pages. In addition, it shows you all of the keywords your website ranks for broken down by country. Let’s take a deeper look at this tool.
How to use it:
So starting from the Dashboard, click on the project which will bring you to the Overview Page. Let’s take an example of Ahrefs.com for proper understanding.
On this page, you can see top-level metrics for your websites like Domain Rating, which represents the overall strength of your website’s backlink profile, the total backlinks, total referring domains, which are unique websites that link to you, the number of keywords your site ranks for, and the estimated search traffic your website gets.
Another great report in Site Explorer is Top Content. This report ranks content pages on your website by social metrics, which takes the median social shares across all social networks that they track. You can also click on one of the social media icons to see which pages had the most shares on those networks.
Let’s head over to the Backlinks report.
Here, you can see all of the pages that link to your website. Now, instead of just showing you a URL with no context, like in Search Console, they actually show you useful things like website and page authority metrics for the linking page, the number of referring domains it has, estimated search traffic to that page, and the context of the link, which is super convenient. You can also use these handy filters to really drill in on the data you want to see.
Organic Keywords Reports:
Let’s head on over to the Organic keywords report.
This report is similar to the Search results report in Search Console, in that it shows the keywords your site is ranking for. But unlike Search Console, they let you see all your keywords instead of the top 1,000 and also show keyword metrics like Search Volume, a Keyword Difficulty score, and the position you saw this page ranking in on this date.
And just like in the Backlinks report, they have some helpful filters.
Now, if you wanted to see the most authoritative pages on your site by a measure of link authority, there’s a similar report to this called “Best by Links”. Now, on top of that, they’ll also send you monthly email reports that’ll break down new and lost backlinks to your site, as well as new keywords it ranked for.
Ahrefs Webmaster Tools Verdict:
Ahrefs Webmaster Tools is an Amazing Tool. Every Blogger wants to use it. So you might be wondering why are they all of a sudden opening free access to some of Ahrefs tools like Ahrefs Webmaster Tools while tens of thousands of SEO’s are happily paying to access this data?
Well, not all websites are intended to make money, but that doesn’t mean they don’t have great content that deserves to be found. And that’s what they want to help you do by giving you solid data, tools, and learning materials to keep your site in good health.